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Posted by on May 28, 2013 in Ad Marketing, Affiliate Marketing, Email Marketing, Featured, IM Tools, Social Marketing |

False Scarcity Internet Marketing – Are You Hurting Your Integrity?

False Scarcity Internet Marketing – Are You Hurting Your Integrity?

Have you come across web pages that show a count-down timer letting you know that a good Internet Marketing offer — for that matter, any product offer — is going to expire soon? And with that, prices will go back up to their original high figures afterwards, membership will close forever, or the like? I bet you have, and may have seen many of these. Is there any truth in those offers? Does the situation change after expiry as the product marketers have claimed? Could it just be a kind of marketing tactic to get would-be prospects to act, opening their wallets in a moment of weakness? The answers: “Usually not” to the first question; “Sometimes only” to the second; and “Bingo” to the last. Yes, that’s Internet Marketing using false scarcity. What is False Scarcity? Wikipedia describes artificial scarcity as “the scarcity of items even though the technology and production capacity exists to create an abundance.” It goes further to say this about scarcity: “… the ease with...

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